The Riversimple approach is different from any other car company. We have considered all the different elements of the personal mobility system, including the users, the suppliers, the infrastructure and the environment, and developed an optimised system to address the multiple problems we face rather than focussing merely on the technology (often described as “whole system design”). 

   1. Develop and build highly efficient vehicles, based on a Network Electric design, constructed from carbon composites and powered by hydrogen fuel cells.

   2. Sell mobility as a service, not a car as a product. Users will pay a fixed monthly rental and per mile charge. This rewards longevity and low running costs rather than obsolescence and high running costs.. 

   3. Adopt this ‘sale of service’ model upstream through our supply chain, to align the interests of Riversimple, longevity and reliability, with those of our suppliers and build closer relationships. 

   4. Grow city by city. Our car is perfect for local use in a region or in and around a city; with a range of 240 miles, one refuelling station makes use within a radius of 25 miles practical. Refuelling stations can be installed city by city, developing a nationwide hydrogen refuelling infrastructure incrementally, so that it becomes realistic to use motorway capable hydrogen cars. . 

   5. Manufacture vehicles in small scale distributed facilities. The economies of scale of carbon composite frames are very different from those of steel-bodied vehicles. Riversimple vehicles are likely to be produced in small factories producing c. 5,000 vehicles per year.

   6. Open source design and development. By licensing designs to an independent open source foundation, the 40 Fires Foundation, engineers and designers from around the world can help develop the vehicles and any manufacturer around the world can make them.

   7. Have broader company ownership. The corporate structure of Riversimple is designed to ensure that all stakeholders in the enterprise have a voice in the governance of the business and share in the benefits of its success.