We believe that business can be a powerful force in addressing the greatest issues that face humanity. However, it cannot be business as usual. The business must be driven by a profound purpose, must be democratic in structure, must seek to give back to society more than it takes and must be highly flexible and responsive to changes in its environment. Moreover, the issues that we face are truly immense.
There is a chasm between where we are now and where we need to be, so a step change is required; being less unsustainable is still not sustainable..