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A new type of business

Riversimple is a car company, based in the UK, aiming to produce highly efficient vehicles for personal transport.

Our vision is to create a cleaner world where our relationship with the car and fossil fuels has changed dramatically for the better, with new solutions in place for sustainable mobility.  The reduction of impact is insufficient as a goal; being less unsustainable is still not sustainable.  We will not achieve it soon, but we ensure that everything that we do is a step towards the elimination of the environmental impact of personal transport.  Our model aligns our interests with the needs of customers and society, so these needs shape the vehicles we are designing and the service we will offer, representing a significant change of direction in the sector.

We are now designing a production two seater, styled by Chris Reitz, formerly Head of Design at Alfa Romeo, who has joined Riversimple.  The new car follows through on two years development work of our technology demonstrator.  This is powered by hydrogen fuel cells with a novel design (that we refer to as ‘Network Electric’) and made from advanced composites.  The design emphasis is on efficiency and it achieves energy consumption equivalent to 300 miles per gallon on petrol.  See ‘the car’ section for more information on how it works.

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"We are continuously faced by great opportunities brilliantly disguised as insoluble problems."
Lee Iacocca
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