Our purpose is “To pursue, systematically, the elimination of the environmental impact of personal transport”.
Everything we do – the design of the car, the structure of the business, the people we work with – is in pursuit of this goal. That doesn’t mean that we’re all tub-thumping greens (at least not all the time) but it is something we take very seriously. A “Whole System Design” approach ensures that every step we take, every investment we make, gets us closer to our end goal.
“LESS UNSUSTAINABLE IS STILL NOT SUSTAINABLE”
If you share this philosophy and want to get involved, click here. We’ve come a long way but we’re by no means there yet. We’ll keep looking for systematic ways to eradicate the environmental impact of the car and its usage.