Brendan brings over 20 years’ experience creating cutting edge sales processes and marketing campaigns with some of the best known car brands across the globe. Brendan revitalised the Audi brand in Japan, before being tasked with leading development of Volkswagen sales in the incredibly dynamic Chinese market, and then taking a leadership role for a new Volkswagen, Audi and Porsche import joint venture in Saudi Arabia. Before joining Riversimple, Brendan was recruited to Infiniti as Head of Operations for EMEA. At Infiniti he developed a unique and highly cost effective in-mall sales/marketing operation in the UK that resulted in tremendous improvement in brand awareness sales for the brand, without the benefit of a traditional marketing budget. Brendan has been in contact with and supporting the Riversimple team since 2008 and has now joined the team to help drive the successful introduction of the Rasa.