We are making cars powered by hydrogen because they have a vital role to play in decarbonising transport as quickly and effectively as possible. The only emission from our cars is water.
We will not be selling cars. Our vehicles will be offered to customers on a subscription basis. One all-inclusive, cost-transparent monthly payment will cover everything, even insurance and fuel.
This business model makes sustainability profitable – the longer the cars last, the more efficient they are, the more profitable we will be.
Our cars are on the road in trials with the public now and we are making preparations for volume production.
Our cars and company have developed under his leadership on the basis of whole system design, from the first car, the Morgan LIFECar shown at the Geneva Motorshow in 2008, to the latest Rasa.
Riversimple was awarded the SIMMS Medal by the RAC Club in 2016 for “outstanding contribution to motoring innovation” and elected as an Emerging Innovator member of the Circular Economy network CE100 by Ellen MacArthur Foundation in 2017.
In 2018 the company was named at no.69 in the Disrupt100 list. In 2019 Hugo won the Unreasonable Person award at the London Business School’s Real Innovation Awards, for showing “enormous tenacity and stubbornness in pursuing an idea, despite the difficulties encountered along the way”.
In 2022 Hugo was awarded an MBE for his outstanding contribution of innovation and technology.
Originally a building engineer specialising in sustainable development, Guy is an experienced business leader having set up and sold multiple separate businesses in the sustainability field. He sold his carbon consultancy firm, dCarbon8, to Deloitte in 2010, joining the firm as Lead Partner of the Sustainability Practice for three years. Guy is currently Founder and CEO of Social Value Portal, helping organisations measure, manage, and report social value.
An Oxford University trained engineer and entrepreneur, Hugo’s first business designed and built racing cars and restored historic racing cars. He left motorsport for environmental reasons and set up OScar Automotive in 2001, which eventually became Riversimple in 2007. Hugo is recognised as a thought leader on the Circular Economy, on which he runs masterclasses for Exeter University, and a pioneer in corporate governance. He was awarded an MBE in 2022 for Services to Technology.
Fiona is responsible for the image and tone of voice of Riversimple. She is also supporting the development of the customer service side of the Riversimple offer. Before joining Riversimple in 2014, Fiona worked for TBWA, a global advertising and communications network, for 19 years, for a decade of which she was Head of Strategic Planning Worldwide.
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