Riversimple is developing a subscription service for vehicles which offers a move away from vehicle ownership towards an all-inclusive, simplified and clean mobility experience.
The monthly subscription payment is comprised of a fixed monthly rate and a variable mileage rate. It covers all associated running costs: fully comprehensive insurance cover; servicing, MOTs and maintenance; breakdown and recovery; tax and registration; fuel; and wear and tear of the vehicle and components. All you need to worry about is the driving.