28
Jul

One of our favourite words: USERSHIP

An Energy Services Company or ESCo, is a particular kind of company, especially popular in Scandinavia, that sells energy and heating services to customers.  For example, an ESCo can arrange to install a lovely, warm, state-of-the-art biomass boiler for your home or business.  They will cover the upfront capital costs of the project, as well as the management, delivery and storage of the fuel supply.  And they will carry out regular maintenance of the boiler.

Simply put, this means that ESCo customers don’t have to find large amounts of capital to buy a new boiler or heating system.  It also means that the hassle of installation, maintenance, ordering fuel etc. is shouldered by the service provider and the whole lot is wrapped in one package.  It’s a good example of what we mean by the word Usership.

At Riversimple, we apply the same basic principle to cars.  Our business model replaces car ownership with a sale of service package.  There are a number of logical reasons for this.  First of all, it’s more sustainable.  Secondly, it makes the technology affordable. And thirdly, sale of service takes away the hassle of ownership without the limitations of a car share scheme (though we love those too).

We firmly believe that the world is more than ready for the concept of Usership.  For a start, Usership is simpler. Riversimple customers won’t have to remember to get the car serviced, renew the tax, find the best insurance deal etc. And they won’t have to shoulder the considerable burden of depreciation. These things add nothing to the pleasure of driving a good car.

We’ve said it before. The Riversimple Rasa will not be for sale. We offer people an option to say goodbye to hidden costs and unwanted hassle – Usership – because, as Brecht would say “To live means to finesse the processes to which one is subjugated.”

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