THE BLOG

28
Jul

One of our favourite words: USERSHIP

An Energy Services Company or ESCo, is a particular kind of company, especially popular in Scandinavia, that sells energy and heating services to customers.  For example, an ESCo can arrange to install a lovely, warm, state-of-the-art biomass boiler for your home or business.  They will cover the upfront capital costs of the project, as well as the management, delivery and storage of the fuel supply.  And they will carry out regular maintenance of the boiler.

Simply put, this means that ESCo customers don’t have to find large amounts of capital to buy a new boiler or heating system.  It also means that the hassle of installation, maintenance, ordering fuel etc. is shouldered by the service provider and the whole lot is wrapped in one package.  It’s a good example of what we mean by the word Usership.

At Riversimple, we apply the same basic principle to cars.  Our business model replaces car ownership with a sale of service package.  There are a number of logical reasons for this.  First of all, it’s more sustainable.  Secondly, it makes the technology affordable. And thirdly, sale of service takes away the hassle of ownership without the limitations of a car share scheme (though we love those too).

We firmly believe that the world is more than ready for the concept of Usership.  For a start, Usership is simpler. Riversimple customers won’t have to remember to get the car serviced, renew the tax, find the best insurance deal etc. And they won’t have to shoulder the considerable burden of depreciation. These things add nothing to the pleasure of driving a good car.

We’ve said it before. The Riversimple Rasa will not be for sale. We offer people an option to say goodbye to hidden costs and unwanted hassle – Usership – because, as Brecht would say “To live means to finesse the processes to which one is subjugated.”

13
Jul

RASA ON THE ROAD in 2016

The appearance of fresh new technology can make an ordinary day feel suddenly interesting. Who wouldn’t be intrigued by a fantastic new car in the neighbour’s drive? Who wouldn’t pop across the road to take a closer look and have a chat?

Certainly we were delighted when our local MP Chris Davies arranged for us to park the Riversimple Rasa in New Palace Yard in the Houses of Parliament on June 15th 2016, just a week before the referendum was set to take place. There followed a steady stream of politicians, popping across to find out about the Riversimple Rasa. We encountered genuine interest and enthusiasm from representatives of all parties. Thank you.

It turns out this was the calm before something of a storm. Just eight days later and Westminster was transformed by a series of events. An MP was murdered, Britain voted to leave the European Union on June 23, the Prime Minister resigned, in fact there was a wave of resignations and new leadership challenges. Suddenly everything we all thought we knew about Britain was up in the air.

And so these photographs have a special significance. They capture – not just famous faces; not just Westminster in the June sunshine; not just a remarkable new car, made in Britain and designed for a changing world – but a moment in time.

This summer, team Riversimple have been out and about across Britain with the Rasa.  We went to Manchester for Business Rocks, we found ourselves in a prime spot at the London Motor Show and we even took part in the famous hill climb at Goodwood.

We are based in Wales, and so we are especially delighted to have the support of Ken Skates, Cabinet Secretary for Economy and Infrastructure in the Welsh Government, who also went for a spin recently:

Ken Skates, Welsh Cabinet Seceretary for Economy Ken Skates

But we will never forget that moment at Westminster. We want to thank every single person who has come to see the Rasa, purchased shares (the share offer is still open) and added their names to the growing list of supporters. The times are indeed a-changing and the future is now in our hands.

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